This is the Fino Premium Touch Shampoo, a popular skincare-inspired daily shampoo from Japan that uses beauty serum ingredients like squalane, royal jelly, and PCA to repair damaged, frizzy hair while deeply cleansing.
The performance rating of 8.2/10 is driven by a highly effective blend of surfactants and conditioning agents. Sodium Laureth Sulfate (SLES), Sodium Lauryl Sulfate (SLS), and Sodium Methyl Cocoyl Taurate ensure a rich lather and thorough cleansing of dirt and excess sebum. To offset potential dryness, the formula incorporates excellent moisturizing and conditioning agents such as Sorbitol, Squalane, Polyquaternium-10, and Dimethiconol, which help in reducing frizz, improving manageability, and adding shine. Additionally, Royal Jelly Extract and Salicylic Acid provide scalp nourishment and mild exfoliation, contributing to an overall high-performing wash.
The safety rating of 6.1/10 reflects several ingredients that can be irritating or sensitizing. Sodium Lauryl Sulfate (SLS) is a notorious skin and eye irritant that can strip the scalp’s natural oils, while Sodium Laureth Sulfate (SLES) carries a risk of 1,4-dioxane contamination during manufacturing. Cocamidopropyl Betaine and synthetic Fragrance are known potential allergens that can trigger contact dermatitis in sensitive individuals. Furthermore, the inclusion of Salicylic Acid and preservatives like Phenoxyethanol may cause mild scalp irritation or dryness for those with sensitive skin types.
With a final rating of 7.2/10, this shampoo represents a solid, high-performing product that prioritizes effective cleansing and conditioning over absolute safety. It excels at cleansing, smoothing, and beautifying hair, making it suitable for normal to oily hair types that require effective sebum removal and silicone-based smoothing. However, the presence of harsh sulfates (SLS and SLES), synthetic fragrance, and potential allergens means it is not ideal for highly sensitive scalps or extremely dry hair, resulting in a balanced, moderate final score.
The Fino Premium Touch Shampoo is a highly celebrated Japanese haircare staple that beautifully bridges the gap between advanced skincare and hair rejuvenation. Formulated with premium, skincare-inspired ingredients, this shampoo is specially engineered to target, nourish, and repair dry, severely damaged, and chemically treated tresses. At its core is a luxurious trio of active beauty serums: squalane, royal jelly extract, and PCA (Pyrrolidone Carboxylic Acid). These ingredients work in harmony to penetrate the hair shaft, restoring lost moisture, smoothing out rough cuticles, and returning natural elasticity and brilliant shine to dull, lifeless hair. Despite its rich, conditioning claims, the cleansing profile of this shampoo is remarkably robust. It relies on a blend of strong surfactants, primarily Sodium Laureth Sulfate (SLES) and a touch of Sodium Lauryl Sulfate (SLS), to generate an ultra-dense, pillowy lather. This ensures that the scalp and hair are thoroughly cleansed of stubborn styling products, heavy oils, and environmental impurities. To prevent dryness, the formula incorporates milder secondary surfactants such as Cocamidopropyl Betaine and Sodium Methyl Cocoyl Taurate, alongside sorbitol to draw hydration into the hair fibers. Additionally, the formula features salicylic acid, which acts as a gentle chemical exfoliant to keep the scalp fresh, healthy, and clear of sebum buildup. On the conditioning front, polymeric smoothers like polyquaternium-10 and the silicone dimethiconol coat each strand, providing exceptional slip, sealing down the cuticles, and dramatically reducing frizz. This makes detangling a breeze and leaves the hair feeling incredibly silky, sleek, and manageable immediately after rinsing. Ultimately, this shampoo is an exceptional corrective treatment for anyone struggling with coarse, frizzy, or highly porous hair damaged by coloring, perming, or daily heat styling. However, because it contains sulfates and silicones, it is not suitable for those strictly adhering to sulfate-free or “curly girl” hair routines. For the average user looking for a deeply nourishing, high-performance cleanser that delivers immediate, visible smoothness and a glossy, salon-like finish, this product is an absolute standout.
🧪 Water / 水
Purpose: Solvent and carrier
Concerns: None
Notes: The fundamental base of almost all shampoo formulations.
🧪 Dipropylene Glycol / 双丙甘醇
Purpose: Solvent and viscosity decreasing agent
Concerns: Low hazard
Notes: Helps dissolve other ingredients and maintain product stability.
🧪 Butylene Glycol / 丁二醇
Purpose: Solvent and humectant
Concerns: Very low risk of skin irritation
Notes: Commonly used to deliver moisture to the hair and scalp.
🧪 Sorbitol / 山梨糖醇
Purpose: Humectant and skin conditioner
Concerns: None
Notes: A sugar alcohol that draws and retains moisture in the hair.
🧪 Sodium Laureth Sulfate / 月桂醇聚醚硫酸酯钠
Purpose: Primary cleansing and foaming agent
Concerns: Can be drying and potentially irritating to sensitive scalps
Notes: A highly effective surfactant that creates rich lather to remove oil and dirt.
🧪 Cocamidopropyl Betaine / 椰油酰胺丙基甜菜碱
Purpose: Amphoteric surfactant and foam booster
Concerns: May cause contact dermatitis in sensitive individuals due to impurities
Notes: Commonly used to reduce the harshness of stronger surfactants like sulfates.
🧪 Sodium Methyl Cocoyl Taurate / 甲基椰油酰基牛磺酸钠
Purpose: Mild cleansing agent
Concerns: Extremely low potential for irritation
Notes: A gentle, amino-acid-based surfactant that creates a creamy lather.
🧪 Sodium Lauryl Sulfate / 月桂醇硫酸酯钠
Purpose: Strong cleansing and foaming surfactant
Concerns: Highly drying and potentially irritating to skin and eyes
Notes: Often minimized or paired with milder surfactants to reduce skin irritation.
🧪 Guar Hydroxypropyltrimonium Chloride / 瓜儿胶羟丙基三甲基氯化铵
Purpose: Antistatic and hair conditioning agent
Concerns: Can build up on fine hair over time
Notes: A water-soluble derivative of natural guar gum that improves detangling.
🧪 Propyltrimoniumchloride Acrylamide/Dimethylacrylamide Copolymer / 丙基三甲基氯化铵丙烯酰胺/二甲基丙烯酰胺共聚物
Purpose: Conditioning polymer and film former
Concerns: Low risk
Notes: Helps provide smoothness and control static.
🧪 Polyquaternium-10 / 聚季铵盐-10
Purpose: Cationic conditioning agent
Concerns: Can build up on hair with frequent use
Notes: Provides excellent detangling, antistatic properties, and shine.
🧪 Dimethiconol / 聚二甲基硅氧烷醇
Purpose: Silicone conditioning agent
Concerns: May cause hair heavy buildup over time if not washed out with clarifying shampoo
Notes: Formulates a protective barrier on the hair shaft, imparting sleekness and shine.
🧪 Squalane / 角鲨烷
Purpose: Emollient and hair conditioner
Concerns: None
Notes: A highly stable, skin-identical oil that hydrates and restores hair elasticity.
🧪 Royal Jelly Extract / 蜂王浆提取物
Purpose: Scalp and hair conditioning active
Concerns: Potential allergen for individuals sensitive to bee products
Notes: Rich in nutrients, proteins, and vitamins to nourish the hair.
🧪 PCA / 吡咯烷酮羧酸
Purpose: Humectant and skin conditioning agent
Concerns: None
Notes: A component of the skin’s Natural Moisturizing Factor (NMF) that hydrates the scalp.
🧪 Glycol Distearate / 乙二醇双硬脂酸酯
Purpose: Pearlescent and opacifying agent
Concerns: None
Notes: Gives the shampoo liquid its classic pearly, opaque look.
🧪 PEG-2 Laurate / PEG-2 月桂酸酯
Purpose: Emulsifier and viscosity modifier
Concerns: May contain trace impurities from the ethoxylation process
Notes: Helps blend oil and water phases while adjusting product thickness.
🧪 Sodium Sulfate / 硫酸钠
Purpose: Viscosity controlling agent
Concerns: May dry out skin or scalp if used in high amounts
Notes: Often used to optimize the thickness of surfactant formulas.
🧪 Salicylic Acid / 水杨酸
Purpose: Exfoliant and anti-dandruff agent
Concerns: May cause irritation, dryness, or peeling on sensitive scalps
Notes: A beta-hydroxy acid (BHA) that deep cleans pores and controls oiliness.
🧪 Disodium EDTA / 乙二胺四乙酸二钠
Purpose: Chelating agent
Concerns: Environmental persistence concerns
Notes: Binds to metal ions in tap water to prevent product degradation and maintain lathering.
🧪 Citric Acid / 柠檬酸
Purpose: pH adjuster
Concerns: Can cause mild eye irritation
Notes: An organic acid used to optimize the product’s pH to match the scalp’s natural acidity.
🧪 Phenoxyethanol / 苯氧乙醇
Purpose: Preservative
Concerns: May cause mild skin irritation in rare cases
Notes: A widely used, safe, and effective broad-spectrum preservative.
🧪 Sodium Benzoate / 苯甲酸钠
Purpose: Preservative
Concerns: Low hazard; works best in slightly acidic formulations
Notes: Effectively inhibits the growth of fungi, mold, and yeast.
🧪 Fragrance / 香精
Purpose: Scenting and masking agent
Concerns: High potential for causing allergic contact dermatitis or irritation in sensitive skins
Notes: A combination of synthetic or natural aroma chemicals to provide scent.