This is a toning purple shampoo designed to neutralize brassy undertones in blonde and silver hair while providing deep cleansing and mild protein-based structural support.
The performance rating of 7.9/10 is driven by an effective blend of cleansing and conditioning agents. Sodium laureth sulfate (SLES) serves as the primary surfactant, offering deep cleansing and rich lather, while Cocamidopropyl betaine and Cocamide MEA act as co-surfactants to stabilize foam and reduce harshness. For conditioning, Guar hydroxypropyltrimonium chloride provides slip and detangling, complemented by humectants like Glycerin and Propylene glycol that draw in moisture. The inclusion of Hydrolyzed vegetable protein helps strengthen damaged strands. Furthermore, Violet 2 (CI 60730) indicates that this is a toning shampoo designed to neutralize brassy tones in blonde or silver hair. While highly effective at cleansing and deposit-toning, it may be slightly drying for extremely sensitized hair types.
The safety rating of 5.2/10 is significantly lowered by several high-concern ingredients. Most notably, the combination of Methylchloroisothiazolinone and Methylisothiazolinone are potent contact allergens and sensitizers that can trigger contact dermatitis. Additionally, Sodium laureth sulfate (SLES), while milder than SLS, carries risks of 1,4-dioxane contamination from the ethoxylation process and can cause skin irritation. Synthetic Fragrance (Parfum) is a common trigger for sensitive skin, and Cocamide MEA carries a minor risk of nitrosamine contamination. Together, these ingredients present a moderate-to-high risk of irritation and sensitization for users with sensitive scalps.
With a final rating of 6.5/10, this shampoo represents a typical commercial formulation that balances high functional performance with standard chemical formulations. On one hand, it delivers excellent cleansing, toning, and conditioning properties suitable for color-treated hair. On the other hand, the reliance on harsh preservatives (isothiazolinones), sulfates, and synthetic fragrances makes it less ideal for consumers seeking clean, low-irritation hair care. It remains a viable option for those prioritizing immediate toning and cleansing results, provided they do not have highly sensitive skin or existing scalp conditions.
This shampoo is specifically formulated as a color-correcting purple shampoo designed to preserve and enhance the vibrant, cool tones of blonde, bleached, highlighted, or silver hair. The standout ingredient responsible for this action is Violet 2 (CI 60730), a powerful synthetic pigment that deposits onto the hair fibers to physically neutralize unwanted brassy, orange, or yellow undertones. The cleansing power of the formula is driven by Sodium Laureth Sulfate (SLES), co-surfacted with Cocamidopropyl Betaine. SLES is highly efficient at removing dirt, oil, and styling product buildup, generating a rich and luxurious lather. However, because sulfate-based cleansers can strip the hair of its natural lipids—especially problematic for dry, chemically processed hair—the formulation incorporates structural support. It features Hydrolyzed Vegetable Protein, which works to fortify and temporarily repair the fragile hair cuticle from the inside out, addressing the damage caused by bleaching. To balance the strong cleansing action, the shampoo contains several emollients and humectants. Glycerin and Propylene Glycol draw essential moisture into the hair shaft, while Guar Hydroxypropyltrimonium Chloride and Ricinoleamidopropyl Ethyldimonium Ethosulfate provide excellent conditioning benefits. These agents add slip to the hair, helping to detangle fragile wet strands and significantly reduce static and frizz. Despite these conditioning efforts, users should proceed with caution regarding the preservative system. The shampoo uses Methylchloroisothiazolinone and Methylisothiazolinone (often called Kathon CG). These ingredients are potent preservatives but are also well-documented contact allergens that can trigger redness, itching, or contact dermatitis in individuals with sensitive skin, scalp psoriasis, or eczema. Additionally, the synthetic Fragrance (Parfum) can be a trigger for those with fragrance sensitivities. Ultimately, this product is highly effective at keeping blonde and silver hair looking bright and fresh. To prevent potential dryness from the sulfates, it is best utilized as a targeted treatment once or twice a week rather than a daily shampoo, and it should always be followed by a deeply hydrating conditioner or hair mask.
🧪 Water (Aqua) / 水
Purpose: Acts as the primary solvent and liquid base for the formulation.
Concerns: None.
Notes: It accounts for the majority of the shampoo’s volume.
🧪 Sodium laureth sulfate / 月桂醇聚醚硫酸酯钠
Purpose: Primary anionic surfactant that cleanses the hair and creates a rich lather.
Concerns: Can cause scalp dryness or mild irritation for people with highly sensitive skin or eczema.
Notes: It is milder than Sodium Lauryl Sulfate (SLS) but still highly effective at removing oil and dirt.
🧪 Cocamidopropyl betaine / 椰油酰胺丙基甜菜碱
Purpose: Amphoteric co-surfactant used to boost foam and reduce the potential irritation of harsher surfactants.
Concerns: Minimal; rare cases of contact allergy have been reported, usually due to manufacturing impurities.
Notes: It is a gentle, coconut-derived surfactant commonly used in baby shampoos and mild cleansers.
🧪 Cocamide MEA / 椰油酰胺 MEA
Purpose: Viscosity builder, foam booster, and stabilizer.
Concerns: Generally safe, but can potentially form nitrosamines under certain conditions (extremely rare in standard formulations).
Notes: Helps to create a thick, creamy consistency and stable lather in rinse-off products.
🧪 Ricinoleamidopropyl ethyldimonium ethosulfate / 蓖麻油酰胺丙基乙基二甲基铵乙基硫酸盐
Purpose: Antistatic agent and hair conditioning agent.
Concerns: Low to no concerns.
Notes: Derived from castor oil, it helps to detangle hair, reduce static, and leave hair feeling soft.
🧪 Linoleamidopropyl PG-dimonium chloride phosphate / 亚麻油酰胺丙基 PG-二甲基氯化铵磷酸酯
Purpose: Cationic hair conditioning agent and emollient.
Concerns: Low hazard; very mild on skin and hair.
Notes: Offers long-lasting conditioning, improves combability, and is derived from essential fatty acids.
🧪 Glycerin / 甘油
Purpose: Humectant that draws and retains moisture.
Concerns: None.
Notes: A highly effective moisturizing ingredient that prevents hair and scalp dryness.
🧪 Guar hydroxypropyltrimonium chloride / 瓜儿胶羟丙基三甲基氯化铵
Purpose: Cationic hair conditioning and anti-static polymer.
Concerns: None; highly biodegradable and safe.
Notes: Helps with wet and dry combing, making hair smoother and preventing knots.
🧪 Propylene glycol / 丙二醇
Purpose: Humectant and viscosity-reducing solvent.
Concerns: Can occasionally cause irritation in individuals with highly sensitive skin.
Notes: Listed as “Propylene gycol” on the ingredient label. It helps other ingredients penetrate and keeps the product stable.
🧪 Hydrolyzed vegetable protein / 水解植物蛋白
Purpose: Hair conditioning agent that strengthens the hair shaft.
Concerns: None.
Notes: Penetrates the hair cuticle to improve moisture retention, shine, and structural integrity.
🧪 Glycol distearate / 乙二醇双硬脂酸酯
Purpose: Pearlizing agent and opacifier.
Concerns: None.
Notes: Gives the shampoo its shiny, pearlescent, and luxurious appearance.
🧪 Glycol stearate / 乙二醇硬脂酸酯
Purpose: Pearlizing agent, emulsifier, and emollient.
Concerns: None.
Notes: Often used alongside glycol distearate to improve the visual texture and thickness of the formula.
🧪 Stearic acid / 硬脂酸
Purpose: Emulsifier, thickener, and structuring fatty acid.
Concerns: Highly comedogenic if left on the skin, but safe and negligible in a rinse-off shampoo.
Notes: Used to stabilize emulsions and provide body to the shampoo.
🧪 Disodium phosphate / 磷酸氢二钠
Purpose: pH buffer.
Concerns: None.
Notes: Helps maintain pH stability of the formulation during storage and use.
🧪 Aminomethyl propanol / 氨甲基丙醇
Purpose: pH adjuster.
Concerns: Can cause mild irritation if used in very high concentrations, but safe in cosmetics.
Notes: Used in very small quantities to neutralize acids and stabilize the formula’s pH.
🧪 Tetrasodium EDTA / 乙二胺四乙酸四钠
Purpose: Chelating agent.
Concerns: Low toxicity, but raises environmental concerns due to its persistence and poor biodegradability.
Notes: Listed as “Tetraodium EDTA” on the label. It binds with metal ions in water to prevent them from reducing lather and product stability.
🧪 Citric acid / 柠檬酸
Purpose: pH adjuster.
Concerns: May cause mild eye irritation if accidentally introduced to the eyes.
Notes: A naturally derived acid used to balance the pH of the shampoo to match the scalp’s natural pH.
🧪 Methylchloroisothiazolinone / 甲基氯异噻唑啉酮
Purpose: High-performance preservative.
Concerns: Known contact allergen and sensitizer (can cause contact dermatitis).
Notes: Commonly used in rinse-off products to prevent bacterial and fungal growth. Highly restricted in leave-on products.
🧪 Methylisothiazolinone / 甲基异噻唑啉酮
Purpose: Broad-spectrum preservative.
Concerns: Strong allergen and skin sensitizer.
Notes: Often paired with Methylchloroisothiazolinone (as Kathon CG). Regulated strictly; only allowed in rinse-off hair care.
🧪 Fragrance (Parfum) / 香精
Purpose: Provides a pleasant scent to mask chemical odors.
Concerns: Highly common source of fragrance allergies and scalp irritation for sensitive individuals.
Notes: A proprietary blend of aromatic chemicals that must be listed simply as “Fragrance” or “Parfum”.
🧪 Violet 2 (CI 60730) / 外用紫2号
Purpose: Colorant / Dye (Acid Violet 43).
Concerns: Mild potential for sensitivity, but safe at regulated cosmetic concentrations.
Notes: A purple pigment commonly found in “purple shampoos” to neutralize brassy, yellow tones in silver, gray, or blonde hair.