365 by Whole Foods Market Moisturizing Lotion for Face & Body

A gentle, fragrance-free moisturizer formulated with Niacinamide, Panthenol, and nourishing plant oils to hydrate and support the skin barrier.

Performance Rating: 4.5

This formula offers excellent hydration and barrier support. It features high-quality active ingredients like Niacinamide (Vitamin B3) for strengthening the skin barrier and regulating oil, Panthenol (Vitamin B5) for hydration, and Allantoin for soothing. The lipid phase includes nourishing Sunflower Seed Oil and Avocado Oil alongside lightweight emollients like C13-15 Alkane, ensuring the product moisturizes effectively without being overly heavy or greasy.

Safety Rating: 4.8

The ingredient list is exceptionally safe for most skin types. It is Fragrance-Free, which significantly reduces the risk of allergic reactions and irritation. It avoids harsh ingredients like denatured alcohol and essential oils. The preservative system (Phenoxyethanol, Caprylyl Glycol) is standard and safe, and the inclusion of Aloe and Allantoin actively mitigates potential irritation.

Final Rating: 4.6

This is a superior facial moisturizer that prioritizes skin health. By combining robust soothing agents and antioxidants with a clean, Fragrance-Free base, it is an ideal choice for sensitive, dry, or combination skin. It provides necessary nutrients and hydration with a minimal risk of adverse reactions.

Verdict

This formulation represents a quintessential example of a barrier-supportive moisturizer designed with sensitivity in mind. Upon analyzing the ingredient list, it is immediately apparent that this product prioritizes functionality and safety over marketing fluff or exotic, unproven extracts. The base consists of Water and Propanediol, providing immediate hydration, followed closely by Caprylic/Capric Triglyceride and C13-15 Alkane. This combination suggests a texture that is moisturizing yet relatively lightweight and spreadable, avoiding the heavy, wax-like feel of older cream formulations.

The star ingredients here are clearly selected for their restorative properties. The inclusion of Niacinamide (Vitamin B3) is a significant benefit; this powerhouse ingredient helps regulate oil production, strengthen the skin barrier, and reduce inflammation. It is paired effectively with Panthenol (Vitamin B5) and Allantoin, two agents renowned for their ability to calm irritation and promote skin healing. This triad makes the moisturizer particularly well-suited for skin that is stressed, red, or reacting to harsh environmental factors.

On the emollient front, the product relies on Helianthus Annuus (Sunflower) Seed Oil and Persea Gratissima (Avocado) Oil. Sunflower oil is rich in linoleic acid, which is essential for maintaining a healthy moisture barrier, while Avocado oil provides deeper nourishment with its rich fatty acid profile. Despite the richness of these oils, the presence of Acrylates/C10-30 Alkyl Acrylate Crosspolymer ensures the product maintains a pleasing consistency and absorbs well without leaving a greasy residue.

Crucially, what is missing from this list is just as important as what is included. There are no fragrances, essential oils, or drying alcohols found here. This clean approach minimizes the risk of contact dermatitis or allergic reactions, making it a safe haven for reactive skin types. While Phenoxyethanol is used as a preservative, it is a standard, safe option necessary to prevent bacterial growth in water-based formulas.

Overall, this is a solid, reliable moisturizer. It is likely effective for both morning and evening use. While it may lack powerful anti-aging actives like retinoids or exfoliating acids, its strength lies in its simplicity. It serves as an excellent buffer product to use alongside stronger treatments or as a gentle daily staple for maintaining healthy, hydrated skin.

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Ingredient Evaluation

📁 Solvents & Humectants / 溶剂与保湿剂

🧪 Water / 水

Purpose: Solvent

Concerns: None

Notes: The most common base for cosmetic products.

🧪 Propanediol / 1,3-丙二醇

Purpose: Humectant, Solvent

Concerns: None

Notes: A corn-derived alternative to propylene glycol that hydrates the skin.

🧪 Caprylyl Glycol / 辛甘醇

Purpose: Humectant, Skin Conditioning

Concerns: None

Notes: Also acts as a preservative booster to stabilize the formula.

📁 Emollients & Plant Oils / 柔润剂与植物油

🧪 Caprylic/capric Triglyceride / 辛酸/癸酸甘油三酯

Purpose: Emollient

Concerns: None

Notes: Derived from coconut oil and glycerin; provides a light, non-greasy feel.

🧪 C13-15 Alkane / C13-15 烷

Purpose: Solvent, Emollient

Concerns: None

Notes: A lightweight solvent that helps spreadability.

🧪 Cetearyl Alcohol / 鲸蜡硬脂醇

Purpose: Emollient, Texture Enhancer

Concerns: None

Notes: A fatty alcohol that is non-drying and helps stabilize the emulsion.

🧪 Helianthus Annuus (Sunflower) Seed Oil / 向日葵籽油

Purpose: Emollient

Concerns: None

Notes: Rich in fatty acids and Vitamin E; helps repair the skin barrier.

🧪 Persea Gratissima (Avocado) Oil / 鳄梨油

Purpose: Emollient

Concerns: Comedogenic rating 3

Notes: A rich oil containing vitamins A, D, and E; excellent for dry skin but can be heavy for acne-prone skin.

📁 Key Actives & Soothing Agents / 主要活性成分与舒缓剂

🧪 Niacinamide / 烟酰胺

Purpose: Brightening, Anti-aging

Concerns: None

Notes: Vitamin B3; helps reduce pore size, improve skin tone, and strengthen the barrier.

🧪 Panthenol / 泛醇

Purpose: Soothing, Humectant

Concerns: None

Notes: Pro-Vitamin B5; attracts moisture and calms red or irritated skin.

🧪 Allantoin / 尿囊素

Purpose: Soothing

Concerns: None

Notes: Extracted from comfrey plant; promotes healing and soothes irritation.

🧪 Aloe Barbadensis Leaf Juice / 库拉索芦荟叶汁

Purpose: Soothing, Hydrating

Concerns: None

Notes: Classic plant extract known for its calming properties.

🧪 Tocopherol / 生育酚

Purpose: Antioxidant

Concerns: None

Notes: Pure Vitamin E; protects skin from free radical damage.

📁 Emulsifiers & Texture Enhancers / 乳化剂与质地调节剂

🧪 Acrylates/c10-30 Alkyl/acrylate Crosspolymer / 丙烯酸(酯)类/C10-30 烷醇丙烯酸酯交联聚合物

Purpose: Texture Enhancer, Thickener

Concerns: None

Notes: Helps create a smooth gel-like texture.

🧪 Sodium Stearoyl Glutamate / 硬脂酰谷氨酸钠

Purpose: Emulsifier

Concerns: None

Notes: Amino acid-derived emulsifier that leaves a smooth skin feel.

🧪 Sorbitan Caprylate / 山梨坦辛酸酯

Purpose: Emulsifier, Preservative Booster

Concerns: None

Notes: Helps mix oil and water phases.

📁 Preservatives & pH Adjusters / 防腐剂与pH调节剂

🧪 Phenoxyethanol / 苯氧乙醇

Purpose: Preservative

Concerns: Rare irritation in high concentrations

Notes: A standard, safe preservative used to prevent bacterial growth.

🧪 Sodium Hydroxide / 氢氧化钠

Purpose: pH Adjuster

Concerns: Irritant in pure form

Notes: Used in tiny amounts to neutralize the pH of the formula; safe in final product.