A volumizing shampoo formulated with Biotin, Collagen, and Wheat Proteins designed to give fine, flat hair a thicker and fuller appearance.
The formula features Sodium C14-16 Olefin Sulfonate, which provides strong cleansing performance. The inclusion of Hydrolyzed Collagen and Hydrolyzed Wheat Protein helps temporarily strengthen the hair shaft and improve volume. Dimethicone and Polyquaternium-10 offer effective detangling and smoothness, making it a solid choice for achieving a fuller hair appearance.
A primary safety concern is the combination of Methylchloroisothiazolinone and Methylisothiazolinone, known as ‘the mix,’ which are potent skin sensitizers that can cause allergic contact dermatitis. Furthermore, Sodium C14-16 Olefin Sulfonate can be quite drying and irritating for sensitive scalps. The use of synthetic dyes (Violet 2, Red 33) also increases the risk of irritation without providing functional benefits.
While this shampoo is effective at cleansing and providing structural support to the hair through proteins, its overall score is tempered by its harsh preservative system. It is a functional product for those with healthy scalps seeking volume and thickness, but it is not recommended for individuals with sensitive skin, eczema, or highly porous, dry hair.
This shampoo is a popular choice for individuals seeking to transform fine, thinning, or flat hair into a more voluminous and textured mane. The inclusion of Hydrolyzed Collagen and Hydrolyzed Wheat Protein provides the structural support needed to temporarily plump the hair shaft, giving the appearance of fuller, thicker strands. Biotin (Vitamin B7) is often marketed for hair growth, though its primary role in a rinse-off product like this is more about supporting the hair’s surface integrity. However, the formula relies heavily on Sodium C14-16 Olefin Sulfonate as its primary cleansing agent. While sulfate-free, this surfactant is quite powerful and can be harsh or drying for those with high porosity or naturally dry hair types. It effectively removes excess oils, which helps prevent hair from being weighed down, but it may strip away too many natural oils if used daily on sensitive scalps. To counteract potential dryness, the formula includes Dimethicone, a silicone that adds shine and slip, though it may lead to product buildup over time if a clarifying wash isn’t used occasionally. One significant point of concern for some users is the preservative system. The presence of Methylchloroisothiazolinone and Methylisothiazolinone (MCI/MI) can be a dealbreaker for individuals with sensitive skin or known allergies to these specific chemicals, as they are known contact allergens. Additionally, the inclusion of Sodium Chloride (salt) serves as a thickener but can contribute to dryness and may affect the longevity of certain chemical treatments like keratin smoothing. The inclusion of Ext. Violet 2 and Red 33 provides the product with its signature aesthetic, though these are strictly cosmetic additions. The Citric Acid helps to balance the pH of the formula, ensuring the hair cuticle remains relatively flat after the deep cleaning process, which enhances light reflection and overall shine. Because this shampoo lacks the traditional sulfates like SLS or SLES, it is often marketed as a gentler alternative; however, consumers should not mistake “sulfate-free” for “weak,” as the olefin sulfonate here is quite robust. It is particularly suited for individuals who live in areas with hard water, as the cleansing agents are effective at preventing mineral buildup that can leave hair looking dull. If you have color-treated hair, the stripping nature of the surfactants might cause faster fading, so it is recommended to use this shampoo as a clarifying step rather than a daily staple. Overall, it is a robust, effective tool for anyone battling thinning or lifeless locks that requires careful balancing with hydrating conditioners to maintain the hair’s natural elasticity.
🧪 WATER (AQUA) / 水
Purpose: Solvent
Concerns: None
Notes: The primary carrier for all other ingredients in the formula.
🧪 SODIUM C14-16 OLEFIN SULFONATE / C14-16 烯烃磺酸钠
Purpose: Cleansing agent
Concerns: Can be drying or irritating to sensitive scalps
Notes: A powerful surfactant that provides strong cleansing and foam.
🧪 COCAMIDOPROPYL HYDROXYSULTAINE / 椰油酰胺丙基羟基磺基甜菜碱
Purpose: Foam booster and mild surfactant
Concerns: Low
Notes: Helps create a creamy lather and reduces irritation from stronger surfactants.
🧪 SODIUM COCOYL ISETHIONATE / 椰油酰基羟乙基磺酸钠
Purpose: Gentle surfactant
Concerns: Low
Notes: Often referred to as baby foam due to its extreme mildness.
🧪 COCAMIDOPROPYL BETAINE / 椰油酰胺丙基甜菜碱
Purpose: Amphoteric surfactant
Concerns: Potential for contact allergy in some individuals
Notes: Very common secondary surfactant used to improve mildness.
🧪 BIOTIN / 生物素
Purpose: Hair conditioning agent
Concerns: Low
Notes: A B-vitamin often associated with hair strength and health.
🧪 HYDROLYZED COLLAGEN / 水解胶原
Purpose: Conditioning and moisturizing
Concerns: Low
Notes: Helps to increase hair elasticity and minimize breakage.
🧪 HYDROLYZED WHEAT PROTEIN / 水解小麦蛋白
Purpose: Conditioning and strengthening
Concerns: Potential allergen for those with gluten sensitivity
Notes: Helps to add volume and repair damaged hair shafts.
🧪 POLYQUATERNIUM-10 / 聚季铵盐-10
Purpose: Conditioning and antistatic agent
Concerns: Low
Notes: A cationic polymer that provides smoothness and improves detangling.
🧪 SODIUM CHLORIDE / 氯化钠
Purpose: Viscosity control
Concerns: Can be drying to the hair fiber
Notes: Common table salt used to thicken surfactant-based systems.
🧪 GLYCOL STEARATE / 乙二醇硬脂酸酯
Purpose: Opacifying agent
Concerns: Low
Notes: Gives the shampoo a pearlescent or opaque appearance.
🧪 PEG-120 METHYL GLUCOSE DIOLEATE / PEG-120 甲基葡糖二油酸酯
Purpose: Thickener
Concerns: Low
Notes: A very mild, high-efficiency thickener derived from sugar.
🧪 LAURETH-4 / 月桂醇聚醚-4
Purpose: Surfactant and emulsifier
Concerns: Low
Notes: Helps to stabilize the formulation.
🧪 LAURETH-23 / 月桂醇聚醚-23
Purpose: Surfactant and solubilizer
Concerns: Low
Notes: Used to help dissolve oils and fragrances into the water base.
🧪 DIMETHICONE / 聚二甲基硅氧烷
Purpose: Silicone conditioning agent
Concerns: Potential for product buildup over time
Notes: Provides significant slip, shine, and protection to the hair.
🧪 PROPYLENE GLYCOL / 丙二醇
Purpose: Humectant and solvent
Concerns: May cause irritation at high concentrations
Notes: Helps retain moisture in the product and on the hair.
🧪 CITRIC ACID / 柠檬酸
Purpose: pH adjuster
Concerns: Eye irritant
Notes: Used to bring the product to a skin-neutral pH level.
🧪 METHYLCHLOROISOTHIAZOLINONE / 甲基氯异噻唑啉酮
Purpose: Preservative
Concerns: Known skin sensitizer and allergen
Notes: Typically used only in rinse-off products to prevent microbial growth.
🧪 METHYLISOTHIAZOLINONE / 甲基异噻唑啉酮
Purpose: Preservative
Concerns: High risk of contact dermatitis
Notes: Often paired with Methylchloroisothiazolinone as Kathon CG.
🧪 IODOPROPYNYL BUTYLCARBAMATE / 碘丙炔醇丁基氨甲酸酯
Purpose: Preservative
Concerns: Potential contact allergen
Notes: Effective antifungal agent.
🧪 FRAGRANCE (PARFUM) / 香精
Purpose: Scenting agent
Concerns: High potential for allergic reactions
Notes: Provides the characteristic smell of the product.
🧪 EXT. VIOLET 2 (CI 60730) / 外用紫2
Purpose: Colorant
Concerns: Synthetic dye sensitivity
Notes: Provides a purple tint to the product.
🧪 RED 33 (CI 17200) / 红33
Purpose: Colorant
Concerns: Synthetic dye sensitivity
Notes: Provides a reddish tint to the product.